All about Search Engine Optimization

Creating a website may be easy and fast but getting the traffic to follow it may need more than just creation. For your website to appear among the top when searched in Google and Bing, you may need to understand more about Search Engine Optimization. Read on to find out more about SEO and how it may benefit your business website.

What is SEO?

Search Engine Optimization is the process of improving the quality of your website through increasing traffic. In other words, it involves employing techniques to enable your page or website to rank higher in search engines.

SEO involves organic marketing, a factor that distinguishes it from search engine marketing and pay-per-click. Organic marketing means you do not pay to be in a particular space, rather the techniques you apply to enable your higher ranking during searches.

Types of SEO

There are two major types of Search Engine Optimization. These are:

On-page SEO
Off-page SEO
On-page SEO involves improvising ways to improve your search ranking. Improvising may mean you include important keywords in your content, create high-quality content for your website, updating your website regularly (Google loves this), and making use of metatags.

Off-page SEO on the other hand involves strategies that happen away from your website. Unlike on-page SEO, this type may involve backlinks and emails which may enable customers and traffic to get to your website fast. It also involves building relationships through creating great content that people would want to share.

How to improve your website SEO

The following are ways to improve website SEO:

Have the right URL
Involve anchor text
Involve titles and descriptions
Use right and correct headers for your content
Add text to any images

Have the right URL

It is important to choose the right URL for your website since it is the first aspect many customers land on when they first open your website. Also known as the domain name, you should ensure it is simple and related to your website content. For instance, if your website sells shoes, then you might try something like www.shoehere.com

Involve anchor text

An anchor text is a text that customers may click on to take them to another website. When writing content for your website, ensure you create space for your anchor text. (https://www.rankno1.co.uk/seo/services/) It is important as it might help users navigate your website and probably find whatever they are looking for. (https://www.rankno1.co.uk/seo/london)

Involve titles and descriptions

This is a new technique many website owners are employing. (https://www.rankno1.co.uk/) It involves using titles and descriptions on each page of your page. It may be precise texts or headers that describe more about your website and the content you sell.

Use right and correct headers for your content

A proper website should have a title and subtitle where necessary. This assists when the search engines scan through the content. Your website might have the added advantage of being picked when the headers explain clearly every page of it.

Add text to any images

Search engines are optimized to understand more texts than images. To enable the search engine, pick your content first, consider writing text under the images you display on your website. Describe what the image shows or what it is in detail.